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We take pride in being led by a dynamic team of fitness enthusiasts dedicated to helping you achieve your health and wellness goals.


Dakota Selje
President & Lead Trainer

Dakota is a dedicated advocate for community health, driven by a deep-rooted passion for strength training. With over six years of experience in the field, Dakota has honed his skills as a personal trainer, working with a diverse range of clients. From individuals in their 80s aiming to enhance their mobility and quality of life to competitive bodybuilders striving for peak performance, Dakota has successfully guided and supported clients of all ages and fitness levels. Having obtained certifications with the International Sports Sciences Association (ISSA) for personal training and the National Academy of Sports Medicine (NASM) for pain-free performance, Dakota stays at the forefront of industry knowledge and best practices.


Dakota's training philosophy goes beyond simply building strength; he places a strong emphasis on enhancing day-to-day functionality through a holistic approach to fitness. By incorporating weight training, conditioning exercises, and functional movements, Dakota helps his clients not only become stronger but also improve their overall physical capabilities, allowing them to perform better in their everyday lives. 

Eric Pennington
CEO & Trainer

Eric Pennington is a passionate fitness enthusiast with a lifelong interest in sports and weight training. His dedication to fitness intensified during the pandemic, leading him to delve deep into the world of weight training. As an amateur strongman competitor, Eric has honed his strength and technique, gaining valuable insights into effective training methods. Eric's enthusiasm extends beyond his personal journey. He possesses a keen interest in crafting tailored weigh training programs and has successfully trained individuals to achieve their fitness goals.


Drawing from his own experiences and expertise, Eric has become adept at designing programs that maximize results while ensuring safety and sustainability. In addition to his fitness endeavors, Eric brings a wealth of business experience across various industries, including technology, healthcare, and finance. This diverse background has equipped him with a well-rounded perspective and a strategic approach to managing and growing successful ventures.


Meshan Adams

Meshan is a dynamic and multifaceted professional, serving as both a certified personal trainer and a social worker. With a passion for physical fitness, Meshan is driven by a deep passion for helping individuals, challenge themselves, transform their lives and reach their fullest potential. He recognizes that physical and mental well-being are interconnected, and he strives to address both aspects in his interactions with clients. Meshan genuinely believes that true transformation comes from supporting the mind and body and he is committed to helping individuals achieve their goals in all areas of their lives.

Meshan R. Adams, MSW, APSW, CPT

Elijah Toler

With a keen understanding of both marketing strategies and fitness trends, Elijah juggles the duties of our Marketing Director and Assistant Trainer. His journey into the world of fitness marketing began with his own deep-rooted passion for health and wellness. His background as a fitness enthusiast, combined with a degree in Marketing and Advertising from UW-Whitewater, provided him with a unique view on helping both the gym and clients succeed.


With a passion for fitness and a deep understanding of human movement, he has dedicated his fitness career to helping individuals overcome physical limitations and achieve their fitness goals. 


His expertise lies in corrective exercise, which focuses on identifying and addressing imbalances, weaknesses, and movement dysfunctions that can lead to pain, injuries, and hindered performance. Whether you're recovering from an injury, dealing with chronic pain, or simply aiming to move more efficiently, Elijah is here to guide you on a personalized journey toward optimal movement and improved overall function.

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